24/07/2008

The Net

23/07/2008

The Back



This is the back of the seed packets. I tried to include the things you would generaly see on a normal seed packet, such as the gurarantee, when to sow calendar (which indicates when the recording took place), date and contents - one cassette tape 00:03:20 recording (although this isn't shown on the image, its part of the packet net that folds round to be visible on the back), information about the product and the location of the recording.

Gianni and Tony's Seed Packets





With Gianni coming from Italy I thought it would be fitting to have Grape vine as the cover of His and Paulines seed packet cover.
When visiting Tony on his plot he told me he liked to eat his peas fresh from the pod and gave me some to try, they were delicious!

21/07/2008

Episode 04 - Tony



Aged 84, Tony’s one of the oldest member on the allotment. He talks about memories of his father, joining the Navy and tells tales of ‘mending and make do’ during his time in the home guard.

20/07/2008

The Design





These are the designs for Bert and Brian's seed packets.
I used Sage for the cover of Bert's packet as this features in his podcast.
For Brian I chose an Oriental Poppy and placed some bees around, as he talks about creating a miniature ecosystem on his plot by using plants and flowers to attract friendly insects such as bees.
For the background I created a rough paper effect to give it more depth and texture. I did this by scanning in a brown envelope and playing around with the brightness and contrast, as well as the colours to bring out the textures in the paper.

19/07/2008

Episode 03 - Gianni and Pauline



Tending to a plot can often be teamwork. Gianni and Pauline have been a team for nearly 40 years and here they discuss their past and their now award winning plot.

17/07/2008

The Stamp

I noticed a lot of the old seed packets had been stamped with the company name and logo – and this seemed to fill the packets with life, the fact they weren’t perfect and were quite wonky, each one slightly different.
I wanted my design to have this charm too, so I have designed my own Project Allotment stamp, keeping to the old style design. I sent the design off to Germany where it has been made into a wooden stamp. This will help give my packets that unique handmade feel, that charm you get from imperfections. The very fact it was made in Germany and sent over imbues it with more meaning and soul than a lifeless print out you get from a computer generated graphic.