30/07/2008

The Cassette Tapes

The cassette tape labels.





28/07/2008

Publication

With all the photographs I have of the allotment I'm going to put together a publication, to compliment the the cassettes and seed packets.

The design of the book is strongly influenced by the allotment. Allotments are interactive; a place where people go and force themselves on a piece of land to get want they want from it. Also allotments are ever changing; you wouldn’t recognise individual plots from one week to the next. So I wanted the book to reflect this. I came up with an idea to split the book into sections and by spiral binding them together it would allow each page to be individually turned. This would allow the reader to interact with the book, going through in their own way and by doing so creating a new combination of photographs. This method means people can go through the book getting a different mix of photographs every time- it’s always changing.



26/07/2008

Sandra Seed Packet Design



Sandra is very artistic so I decided to use a Passion flower as her cover as its a piece of art itself.

Episode 05 - Sandra



Sandra takes a philosophical approach to her allotment, she feels it is a part of her and she is a part of it. As well as manual work of the plot, Sandra takes time out to focus on her artistic side too.

24/07/2008

The Net

23/07/2008

The Back



This is the back of the seed packets. I tried to include the things you would generaly see on a normal seed packet, such as the gurarantee, when to sow calendar (which indicates when the recording took place), date and contents - one cassette tape 00:03:20 recording (although this isn't shown on the image, its part of the packet net that folds round to be visible on the back), information about the product and the location of the recording.

Gianni and Tony's Seed Packets





With Gianni coming from Italy I thought it would be fitting to have Grape vine as the cover of His and Paulines seed packet cover.
When visiting Tony on his plot he told me he liked to eat his peas fresh from the pod and gave me some to try, they were delicious!

21/07/2008

Episode 04 - Tony



Aged 84, Tony’s one of the oldest member on the allotment. He talks about memories of his father, joining the Navy and tells tales of ‘mending and make do’ during his time in the home guard.

20/07/2008

The Design





These are the designs for Bert and Brian's seed packets.
I used Sage for the cover of Bert's packet as this features in his podcast.
For Brian I chose an Oriental Poppy and placed some bees around, as he talks about creating a miniature ecosystem on his plot by using plants and flowers to attract friendly insects such as bees.
For the background I created a rough paper effect to give it more depth and texture. I did this by scanning in a brown envelope and playing around with the brightness and contrast, as well as the colours to bring out the textures in the paper.

19/07/2008

Episode 03 - Gianni and Pauline



Tending to a plot can often be teamwork. Gianni and Pauline have been a team for nearly 40 years and here they discuss their past and their now award winning plot.

17/07/2008

The Stamp

I noticed a lot of the old seed packets had been stamped with the company name and logo – and this seemed to fill the packets with life, the fact they weren’t perfect and were quite wonky, each one slightly different.
I wanted my design to have this charm too, so I have designed my own Project Allotment stamp, keeping to the old style design. I sent the design off to Germany where it has been made into a wooden stamp. This will help give my packets that unique handmade feel, that charm you get from imperfections. The very fact it was made in Germany and sent over imbues it with more meaning and soul than a lifeless print out you get from a computer generated graphic.





16/07/2008

Illustrations

I spent a lot of time at the Liverpool Central Library to find inspiration and to look for books with old style plant paintings or drawings for the seed packet covers. I was there for a good few hours looking through all kinds of books, some just were just the style drawings I needed but where about trees, no good, I wanted them preferably of vegetables if not flowers.
I eventually came across a book which was perfect and was specifically for designers as it was copyright free: Plants and Flowers - 1,761 Illustrations for Artists and Designers. These lined drawings were just what I was looking for, I can use some of these drawings but colour, adapt them myself.

The Book:
Plants and Flowers
1,761 Illustrations for Artists and Designers
edited by
Alan E. Bessette and William K. Chapman
• ISBN-10: 0486269574
• ISBN-13: 978-0486269573
Dover Publications (September 8, 1992)
doverpublications.com



15/07/2008

Gill





Looking over some war time posters I found some from the ‘Dig for Victory’ campaign, which encouraged the population to turn their gardens or whatever land you had available over to allotments and grow food for you and your family. The font used on these posters is big, bold and uncomplicated. I think this font would work well on the seed packets as it has such a strong, important history with allotments and gardening. I wasn’t able what font this is, but it’s possibly Gill sans, if not then it’s the closest match I was able to find. This was designed around the time of the campaign by an English designer called Eric Gill, which makes it more probable this was the font used.
So I’m going to use this as my main font on the seed packets and throughout the rest of the project to keep continuity and that ‘brand’ feeling.

Seed Packets Research






These are some seed packets I found. I prefer the older styles then the new one (top) they look handmade and have a warmth to them. My design will be reminiscent of these styles.
Notice each seed packet has a depiction of the plant on the front; this is something I could use on my seed packets. Give each episode its own image on the seed packet, making it distinguishable in from the rest, but maintaining them all in the same style, to keep them part of a ‘brand’.

Seed Packets

To package the cassette tapes I’m going to design seed packets that the tapes can fit into. It is important that the seed packets resemble an original seed packet rather than a simple 'approximation', because this will not only look more aesthetically pleasing, it will also create a more authentic feel.
On a surface level it works as seed packets are synonymous with gardening and allotments, so without people thinking about it they already have gardening in they’re heads. But it works on a deeper level too. Seeds are harvested and put into packets and passed on to other people to grow. Those packets hold the essence of the plant(s), the heart if you like.
I’ve harvested peoples storied and life experiences, essentially what makes them unique, and put it into packets to be passed on to other people for them to heed. So there’s that deeper link too.

Cassette Tapes!?

There is a strong sense of 'mend and make do' on the allotment even today; I hardly saw a new piece of equipment and everything was recycled to create something else. I wanted to reflect this in my work and I think using cassette tape is the answer.
In today’s media world it seems almost a relic already, but there is a certain warmth to cassette tape that is hard to achieve in digital form, and even then it is 'fake'. Also, the cassette tape helps represent a certain mechanical approach to my work, and is also a tangible object that people can feel, rather than simply something that exists in ‘cyberspace’.


14/07/2008

Episode 02 - Brian


Brian’s one of the dedicated growers on the allotment, who loves a challenge.
Brian consults his knowledge of chinese proverbs, remembers his time in germany and discusses what brings him to the allotment.

12/07/2008

Episode 01 - Bert


Meet Bert, he’s 78 and is the longest standing member on the allotment.
Here he reminisces about his time at school, the smell of Sage and what the allotment means to him.

11/07/2008

Sight or Sound?



I’ve coupled Bert’s Podcast with some footage of him working on his plot.
This isn’t working as well as I was hoping it would do. The footage isn’t as fruitful as I hoped and I find the footage is acting as a distraction, drawing your attention away from what Bert is saying and the environment.
Comparing the two podcasts (one without the footage and one with) the one without the footage seems to be working best. As there’s no visuals to work with I find you rely on your hearing more, taking in little details that you may not have, such as birds singing and people working in the distance so you can to build your own image of what’s happening.

Bert - Podcast



Using the recording I have from my chat with Bert, I’ve edited together a short sound clip or podcast as it will surely become.
This is Bert telling of his lack of smell, his younger days and what the allotment is about for him.

09/07/2008

Podcasts - The Way Forward?

I could make the recordings available as podcasts. This would be an ideal format as it would package them nicely and make them easily accessible to a wider audience.
Podcasts are an ideal format as they’re a fast and easy way to get work online and publically available at no cost.
Using the podcasts I could create a series of episodes, each one a glimpse into the life of individual character on the allotment. Each one different from the rest as everyone is different from each other; all offering their own unique life experiences, stories, opinions, beliefs, emotions.

The Sound Recordings With Video

08/07/2008

Growth

I really like these short recordings that give a glimpse into the characters on the allotment.
It is the stories that unfold within the sound clips that make them so interesting to listen to; the allotment element almost becomes irrelevant, though I still think the atmosphere of the allotment is important.
This idea could be taken further by coupling the recordings to the video footage I have on the allotment. I wouldn’t like to use footage of the conversations themselves, but of the surroundings and things relating to the conversation indirectly. I would use this approach because I’d rather have a set of abstract images that compliment the subject instead of a straight ‘interview’ that might be less interesting and more of a distraction from what is actually being said.

The Right Conditions


It is the differences in plots that make the allotments interesting. Brian's methodical approach has resulted in a miniature 'world within a world'.

Club House


Greenhouses have many uses. In winter Bert transforms his greenhouse into a make shift club house complete with fire and seating arrangments.

05/07/2008

Plot Numbers

Like the connection between the plots and their owners, even the number plates of the plots reflect the personality of the people who put them there. Anything from carefully placed italics on ceramic tiles, to numbers hastily scratched in to woodwork; it's all here, and everything in between.











04/07/2008

The Allotment Painter



I recently discovered the work of Chris Cyprus. Chris is a landscape artist who uses the allotment as inspiration for his paintings.

‘It all started with the humble Garden Shed and old rustic Garages, 'I was fascinated with the textures and colours and to what was inside these time capsules'. This led Chris to the Allotments where he found inspiration and was overwhelmed by the passion and pride that people had for their plots.’ - allotmentart.com

I was excited to find someone else who can see the beauty and potential within the allotment, there’s so much creativity just buried there waiting to be discovered. It’ll be great to speak to Chris about his work and how he uses the allotment to cultivate his creativity.

Chris Cyprus’s website - www.allotmentart.com

A Trip Out

I visited Sefton Park Allotments the other day for the first time, I’m interested to see other allotments and if they differ from each other in any way.

To be honest I wasn’t expecting to find much of a difference between the two, maybe just the size difference as Sefton Park is a lot bigger than Rob Lane (I checked Google Earth).

The first thing I noticed was how free and wild the allotment seemed; there wasn’t much fencing and plots just butt up to each other without barriers. I couldn’t make head nor tale of them. The path ways were grassy, winding and not definitive; you could be walking along when you realise you’re in the centre of someones plot.
The rules didn’t seem as strict as Rob Lane; it felt more relaxed, more natural. There’s so much more greenery, lots of trees around and all sorts of plants and bushes. The plots range from the traditional to kitchen gardens and little hideaway dens to your average house garden. There’s such diversity, it seems you have more control over the plots at Sefton Park.

Although I wasn't there a considerable length of time, I felt more as if I were encroaching on people's hobbies, the people I came across were less forthcoming about their plots, and I didn't feel as welcomed as I did at rob lane. Although on reflection this is a much bigger allotment and it’s not viable for everyone to know each other, so another stranger isn’t going to make waves, also I don’t think me flailing my camera around helped. (They probably thought I was from the counsil hehe.)









03/07/2008

Busy as a Bee


Just like Brian, the Bees are hard at work too, playing their part in his miniature ecosystem.

Brian at Work


Brian tends to his plot.

Harry Takes To Weeding


On plot 47, Harry's getting to work with weeding his potatoes, a job not to be overlooked.

02/07/2008

The Second Coming

I had the weekend at the allotment this time around, which was great. I arrived at 8am on both days, so was able to watch as the allotment gradually became populated. It was such a contrast from the first time I came on the rainy Sunday morning, when no one was around.

I managed to get around and speak to some of the people there, they were all so welcoming and happy to talk to me (I think they enjoyed the attention, which was great).

They all have their own ideas about how to grow and what they want from the plot, and they each treat it differently.

Bert - he seems to take a relaxed approach to his allotment. It's a place for him to come and spend time whether it be planting out veg or just relaxing in his greenhouse with the paper. On the other hand you have Brian who works hard tending and maintaining his award winning plot. On a different level you have people like Stan and Harry who do away with any aesthetic elements and concentrate on the traditional unofficial remit of a plot; that it is a way of life and that you 'grow for the table, and nothing else'.

One of the first things to note is the amount of stories there are. Most of the people who commit to an allotment do it as a lush afterthought to an active life, or as a way to relax during a hectic lifestyle. Either way, these people have many interesting tales to tell. And they tell them well.









Mapping

I've been looking through the photographs I have from the allotment and I noticed how each plot was individual and has a personality. This got me thinking about how each plot is worked by the owner to suit them and their needs, with different ideas and opinions, layouts and styles, choices of flowers, fruit, herbs and vegetables to grow, to go organic or use chemicals, and so on, all these different choices come together to create a unique plot that reflects the owner.
I like this sense of individuality and variety, it’s definitely something I want to get across in this project.
I wonder if people plan out their plots on paper before hand? I'm sure not everyone would do this but it could be worthwhile to ask them and build up a collection of people’s maps, sketches and calendars even, to get a sense of the individual and their personality.
As I was on the subject of mapping, it was suggested I see what the allotment looks like using Google Earth, so I did:



It looks so historical, organised an efficient, not a bit of space wasted. It doesn't look like it’s changed since the "Dig for Victory" days in the war.
Sam (my tutor) pointed out that it looked similar to DNA strands, because of all the separate plots and then all the strips of different vegetables. This links in with what I was thinking about the layouts of the plots and how each one is unique.



I think this could be developed into something, but I'm going to plough on with the research see what I can unearth.